A video release form is a consent agreement between parties involved in the production of a video. The subject(s) of the video consent to distribution and/or publication of the video, in mediums including, but not limited to television, social media, physical media, websites, etc.
You'll want to secure a release from all participants in a video production if you expect or forsee any commercial uses for the video. A proper release specifies usage rights, ownership, etc.
In addition to the considerations outlined above, you may also want to add specific language that is tailored to your particular use cases. For example, it may benefit you to include provisions that allow for digital manipulation (retouching, editing, Photoshopping) or to be clear about using sensitive images (boudoir, as an example) for marketing purposes.
If you are offering any compensation to the subjects of your video (either goods or payment), you will want to have that documented in your release as well.
The forms and contract templates made available on this website are a starting point and are offered for demonstration purposes only, and are not legal advice. When considering using any legal document, be sure to consult a practicing attorney to ensure the documents you use include the necessary language and that they comply with all laws in your area.